Welcome to Alassio, the Pearl of the Ligurian Riviera
Alassio awaits you with its golden beaches, crystal clear sea and the unique charm of a resort that embodies the true essence of the Ligurian Riviera. A place rich in history, tradition and breathtaking landscapes, perfect for a holiday of relaxation and discovery.
Alassio, which recently turned one thousand years old, has its roots in the tradition of the legend of Adelasia, daughter of Emperor Otto I, who, together with Aleramo, found refuge in the territory of present-day Alassio.
It is believed that the first settlements date back to the 10th century, when some families settled on the hill known as the ‘Castlé’ Madonna delle Grazie, where the oldest coat of arms of Alassio is still preserved. These families later descended from the heights on the beach, giving rise to the ‘Burgum Alaxii’.
Alassio is the scent of the sea, the warm sun and the intense sky, the strong colours and the sweet colours, the living heart of the bay. The water is clear and the fine sand slopes gently, making it possible to walk a long way through the waves. The climate is mild because the Bay is sheltered, and in winter, as the English already did at the beginning of the century, one can sunbathe in peace.
In summer, beach life explodes, the night, the desire to have fun, games, shows, meetings are born.
All kinds of sports can be practised at any time of the year, in contact with the sea air or the green hills.
Finally, Alassio is as beautiful by day as it is by night: strolling through the alleys and ancient palazzi, chatting in renowned cafés, shopping in the elegant boutiques of the famous ‘Budello’, the famous tiles of the Muretto, the worldliness, the characters.
Overlooking everything from afar is the Gallinara island, a still unspoilt natural paradise.
Directly overlooking the sea, the Hotel Majestic offers its guests a spectacular view of the crystal-clear waters of the Ligurian Riviera. The long golden sandy beaches blend harmoniously with the green hills, creating a picture postcard landscape. Here, every moment is an opportunity to relax, breathe in the sea breeze and enjoy the natural charm of one of Italy's most beautiful coastal destinations.
Alassio is a town rich in history and tradition, famous not only for its beaches but also for its characteristic historical centre. Strolling through the alleyways of the famous ‘Budello’, you will discover craft workshops, typical restaurants and suggestive views that tell the true essence of the Ligurian Riviera. Thanks to the Hotel Majestic's privileged location, you will have the opportunity to explore the beauty of this land, from long walks along the promenade to scenic paths winding between the green hills and the blue sea. You will have an authentic experience, immersed in the nature and culture of one of the most fascinating places in Liguria.
Attractions in Alassio and Unforgettable Experiences: whether you are passionate about nature, culture or relaxation, Alassio offers a wide range of activities and attractions to satisfy every desire.
- Budello di Alassio: Walk through the famous old town, a labyrinth of alleyways full of shops, craft workshops and typical restaurants.
- Muretto di Alassio: Discover this historic attraction decorated with the signatures and autographed tiles of celebrities.
- Panoramic Excursions: Explore the paths through the surrounding hills, offering spectacular views of the sea and the Ligurian coastline.
- Water sports: Take advantage of the crystal-clear waters for snorkelling, paddleboarding or sailing.
- Visiting Historic Villages: A few kilometres from Alassio, you can visit charming villages such as Laigueglia and Albenga, rich in history and medieval charm.
